PromoAlliance - ASI
Advertising Specialty Institute
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Advertising Specialty Institute (ASI)

The Advertising Specialty Institute (ASI) is the largest technology and membership organization in the promotional products industry, with a network of over 25,000 members throughout North America, including 2,850 top-tier suppliers.

Thanks to vast resources, including technology and AI, live events, marketing and more, ASI makes it easy and seamless to connect with suppliers selling the hottest trending promo products. In fact, ASI’s business platform, ESP+, contains over a million blank products ready to be imprinted with client logos.

With constant, in-depth coverage of international industry issues, including sourcing and economics, the ASI Media team of journalists keeps members in the know on hot-button topics. Additionally, ASI also conducts global research on products, trends, uses and markets, providing members with valuable insights that enhance their clients’ promotional campaigns.

For more information, visit www.asicentral.com.

"A robust international alliance that helps unlock the potential of global networking, cross-border transactions and market data access is paramount to the continued success of the promo industry in North America, the U.K. and Europe. ASI members doing business across today’s unstoppable global landscape will reap the benefits worldwide."
Tim Andrews - President & CEO, ASI
Tim Andrews, ASI CEO

ASI benefits to Sourcing City and PSI members:

Distributors/Decorators
  • Pre-qualification for ASI membership
  • Access to 3,000+ North American suppliers with ESP paid subscription
  • Free admission to ASI Shows
  • Free online education and at ASI Shows
  • Complimentary subscription to Counselor Magazine on iPad
  • Free access to Counselor's PromoGram e-newsletter, which comes out three times per week; PromoGram Week in Review on Saturdays; and PromoGram Canada, second and fourth Friday of the month
Suppliers
  • Pre-qualification for ASI membership
  • Free Supplier Global Resource e-newsletter
  • Free access to Counselor's PromoGram e-newsletter, which comes out three times per week; PromoGram Week in Review on Saturdays; and PromoGram Canada, second and fourth Friday of the month
  • Special exhibitor package rates at ASI Shows
  • Marketing Packages to promote products in ASI publications and databases
  • Access to distributor credit through ASI's CreditConnect paid subscription
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Want to learn more about PromoAlliance?